The Business Case for Loyalty

It takes much more time, money, and effort to acquire a new customer than to retain an existing one.

In our first blog post, we’ll explore a few ideas for leveraging Sage CRM to build customer loyalty.

Marketing AFTER the Initial Sale

Customer relationships can be considerably more profitable after the initial sale. Once a relationship has been established, cross-selling is easier and requires less discounting.

Think about how Sage CRM allows you to build a detailed profile of customers over the course of your relationship. How could you use that information to ensure that marketing communication is relevant based on previous purchases, preferences, and other characteristics?

Staying In Touch

While some companies make contact with customers only when they’re placing an order, you can give yourself an advantage with a more customer-focused approach.

Using Sage CRM to schedule reminders, calls, meetings, and send holiday greetings can help blur the line between relationships that are “strictly business” and those that are more personal and loyal.

Knowing the Customer

And as DataQuest clients know, when Sage CRM is integrated with your Sage 300 ERP accounting system, sales & customer service staff can access information that’s typically stored in the “back office” – like shipping status, accounts receivable, and credit limits. They remain in the familiar Sage CRM interface and avoid “waiting in line” for an answer from accounting or fumbling around in the accounting system.

Use What You’ve Got!

While you may already be using Sage CRM to track leads and manage communication related to new business, don’t forget to leverage the same technology to strengthen existing customer relationships.